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How to Make Your Website Popular Using Backlinks

Thursday, September 14th, 2017

Here are a few tips to gain backlinks for your website:

Participate in forums and blogs. Become an active contributor to websites, blogs and forums that are relevant to your website. Answer questions posted by others within your industry/niche, or include useful information that others will appreciate. Increasing your level of recognition by others is a great way to increase your chances that those users will link to your website in the future. Eventually, you can include a relevant link to your free Flash template, right inside a post.

DO NOT SPAM. You must be an active contributor to a forum if you want the admin to publish a post of yours with a link. This means you should provide relevant comments – around 10 of them – before posting a link. Otherwise, your posts will be deleted by the forum’s admin, and you will be tagged as a spammer. When you do send your post with a link, make sure your link is relevant to the forum thread. Keep it classy, and keep it relevant.

Create your own blog. Make a name for yourself as a resource that will make others want to link to you, by creating a blog that shares relevant information about your company/business/industry. Provide unique information that isn’t offered elsewhere. Write a tutorial explaining something you discovered that could help others with the same interests. Provide personal feedback about a tip you tried that you found somewhere else, so users will know if it worked or not. Staying relevant is the golden rule here. Update as often as possible to remain current and retain interest.
Be social. That is, in social media channels. People are spending a lot of time these days on Facebook and Twitter. Join groups that are related in some way to your product or business. Make new friends or acquaintances. This is a great way to build brand awareness, and get others to trust you. Create accounts for your website on these social media channels. In Facebook, you must have a user account through which you can create an official page or group for your business, company or website. Provide updates regularly, with news about your site.

Get familiar with social bookmarking websites. Websites such as Delicious, Digg, Reddit and StumbleUpon are excellent ways to get articles or content on your website noticed. Sign up for an account at one of them, and contribute by adding comments and thumbs-up or thumbs-down to some of the bookmarks that are already there. Then, add your own quality content in the form of well-written, relevant articles. Include appropriately-placed links to your website within the article’s text. Different bookmarking sites have different features so take the time to be sure you take full advantage of whatever is offered.

Submit an online press release. If something news-worthy happens to your business, write an article and broadcast it throughout the internet using a press release. There are free press release websites available, such as PRhere and PRLog. Write your article as if you’re an uninterested third-party, like a journalist. Don’t use obvious marketing terms like “This is the best company ever” or you’ll be rejected by the press release editors who go over the articles before publishing them.

Start a competition. Draw attention to your website by offering some sort of prize. Create an online quiz, or request for users to submit idea about something. The goal is to generate discussion in forums or blogs, so make the competition compelling enough for word to catch on. For example, if you’re a design company, challenge users to create Flash web templates that you’ll feature on your site somewhere. Say you have a photography website. Create a topic, and get users to submit their best material on it. Give the winner 5 free photography lessons.

Buying/renting links. This option is tricky. Text link brokers offer links at a fee to interested webmasters. However, Google notices these paid links, that transmit PageRank importance, and considers this a violation of their webmaster guidelines. This in turn could negatively impact a site’s search result ranking. Buying and selling links for purposes of advertisement is one thing – and is considered legal by Google. Yet oftentimes the host site will include a “nofollow” attribute to links found in advertisements, so that search engine crawlers do not pass the PageRank from the hosting site to the advertising site.

If you do want to buy paid links, your best bet is to contact the webmaster directly who owns the site you’re interested in, and offer him/her a monthly fee in exchange for the addition of a text link to your site. Google won’t easily be able to identify those paid links, and they can boost your SEO significantly.

Good luck gaining valuable (and relevant) backlinks!

Lily Vanilli – Let Them Eat Cake!

Thursday, September 14th, 2017

Recent years have seen an explosion of talented bakers. From cupcakes to macaroons, baking is now big business.

And the big news is Lily Vanilli, who has sent a shock wave through the conservative bakery backwaters with her creations that have drawn praise and interest both commercially and critically.

Lily appears demure and somewhat delicate, but she’s is no pushover – you don’t succeed in this market by being soft-centred – and she has a keen business mind as well as a rich imagination.

“I’ve always liked cooking and even from an early age, I am sure I considered it as a career, although it may not have been a conscious choice.”

As a child her father’s work took the family to the Middle East and Lily spent her formative years in Saudi Arabia.

“We lived on a compound and everything was idyllic and perhaps cocooned to a degree. I certainly wasn’t exposed to any of the political or religious intolerances often associated with the kingdom and I have to say that my experience of Saudi was wonderful. It’s a beautiful place and I have a great fondness for the country. I am certain I will return there one day.

“I was 14 when we came back to the UK, moving to Croydon, and within a couple of years, with college before me, I had to make a decision on what career path to follow. I loved photography and was also a keen reader of philosophy but eventually it was the latter discipline which I threw myself into.

“After university I took a post in Australia in graphic design but within a few years, I wanted to return to the UK. The country was stuck in the middle of the recession and work was hard to find so I turned to the one thing that could provide me with an immediate income, baking.”

Lily set up a stall at her local market and baked her cakes at home, selling them at the weekend. The venture was an instance success and she had to seek out working premises. Having officially launched the company in February 2009, she has never looked back.

Her cakes have drawn worldwide interest and her client list reads like a who’s who of celebrities, with the likes of Elton John, Lulu Guinness, Sadie Frost and Alexander McQueen all fans. She has been featured in everything from The Sunday Times magazine to Vogue.

In the summer of 2010 her book A Zombie Ate My Cupcake was released, full of gruesome cake creations with an instant appeal to young children.

“I wrote this with my Godson in mind and wanted to portray a sense of ghoulish fun about the cakes featured. I always wanted it to appeal to younger people as well as cooks.”

Having read through the book it certainly does showcase Lily’s extraordinary artistic ability. Featuring Marzipan Beetles, Morbid Meringue Bones and Dracula’s Bite cupcakes, it shows you how to surprise not only the taste buds but your visual senses too.

Harrods soon came calling and her products are now available in their food hall although Lily was quick to impress upon me her desire to stay away from the mass production of her cakes at the moment.

“I design and bake all the cakes myself, along with a trusted third generation baker who I work very closely with. I want my personal stamp on everything that carries my name so I am cautious about farming out my templates for others to bake.”

Her creations also played a big part in a music video from pop band Ash, featuring among other things, a bloody heart and the film was included in the Top 50 videos of 2010.

In the here and now, Lily is riding the wave of success but she still has big plans for the next few months.

“I’m working on another book that I hope will be out towards the end of the year and I plan to be involved with Cake Britain again this year.”

Cake Britain was launched in 2010 and was the world’s first exhibition of completely edible art. It drew vast crowds and media interest and this year’s event is sure to be an even bigger success.

“I’m not quite ready to open up a shop but I have always thought it would be cool to have a late night establishment that would serve sweets and treats as an alternative to a diner. Maybe one day…For now if people want to buy my cakes they can either visit Harrods or contact me through my website.”

Clearly, she has a lot on her plate but when Lily does find time to unwind, her interests are varied.

“I love the cinema and eat out a lot. Many of my friends are chefs so I am often spoilt for choice in the food department. I also love playing pool and fishing and right now I am learning to shoot.”

All this and I have heard it said that she is also a bit of a dab hand at karate!